Questions, answered.
How pay-per-call works, how we qualify and track calls, and how compliance is handled. If your question is not here, ask us directly.
What is pay-per-call?
Pay-per-call is a performance model where buyers pay only for qualified inbound phone calls that meet their criteria, such as vertical, geography, and call duration. Instead of paying for clicks or form fills, you pay for consumers who actually called in ready to engage.
What is a live transfer?
A live transfer is a call where the consumer is pre-qualified by an agent or screening flow first, then warm-transferred to you in real time. You receive a caller who has already confirmed interest and basic fit.
What is the difference between pay-per-call and live transfers?
With pay-per-call, consumers dial a tracked number and connect to you directly, and you pay per qualified call. With live transfers, the caller is screened first and then handed to you mid-call. Both are billed on qualified connections rather than impressions or clicks.
Which verticals do you serve?
We focus on finance (personal and installment loans, debt relief, credit repair, mortgage and refinance), insurance (auto, home, life, final expense, renters, specialty, and commercial lines), and healthcare (Medicare Advantage and supplements, dental and vision, health insurance shopping). We carefully expand into other high-intent verticals where compliance standards are high.
How are calls qualified?
Every call is screened in real time for vertical fit, geography, time-of-day, and basic qualification criteria before it reaches a partner. Low-intent and out-of-criteria calls are filtered out before they reach you.
Where does your call traffic come from?
We source traffic across search, social, display, and native channels with strict pre-qualification filters, so only consumers demonstrating clear purchase intent enter the funnel.
What is dynamic number insertion (DNI)?
DNI assigns tracking phone numbers on the fly, so every call ties back to the exact source, campaign, and creative that produced it. It is how attribution stays accurate across channels.
What are postbacks?
Postbacks are real-time conversion signals fired back to your platform as calls convert, so your reporting stays in sync with ours without manual reconciliation.
What call data do I get?
Every call carries its full story: source, timing, duration, geography, and outcome. Post-call data and recordings, where permitted by law, are available so you can measure quality yourself.
How do you handle TCPA compliance?
Campaigns are built around proper consent and the Telephone Consumer Protection Act, so calls reach people who agreed to hear from you. Compliance is part of how campaigns are designed, not a box checked afterward.
Do you screen against Do Not Call lists?
Yes. We honor Do Not Call requirements and the Telemarketing Sales Rule at both the federal and state level, and calls are screened before they ever reach a buyer.
How do you handle Medicare and healthcare campaigns?
Healthcare and Medicare offers follow CMS marketing guidelines, and calls run on HIPAA compliant voice infrastructure. Vertical-specific advertising rules apply to every healthcare campaign we run.
Is your infrastructure secure?
Calls run on ISO 27001 certified, HIPAA compliant voice infrastructure, with GDPR and CCPA aligned data handling. We keep full audit trails so every campaign can be reviewed.
Are calls recorded?
Call recordings are available where permitted by law, with the consent disclosures the relevant jurisdictions require. Our Privacy Policy covers call recording consent in detail.
How do publisher payouts work?
Payout terms, qualification criteria, and billable-call definitions are set per campaign in the insertion order, so both sides know exactly what counts before traffic starts.
How do I become a publisher partner?
Tell us about your traffic through the contact form, including your verticals, volume, and how you generate calls. We review inquiries and follow up when there is a good fit.
How do I start buying calls?
Reach out with your volume needs, target verticals, geography, and any call tracking you already use. We will follow up to scope criteria, pricing, and routing.
Do you guarantee call volume or results?
No. We do not guarantee specific volumes, conversion rates, or business outcomes. Performance depends on your offer, market conditions, and how calls are handled. We commit to transparent tracking so you can measure results yourself.
Can you integrate with my existing call tracking?
Yes. If you already run a call tracking platform, tell us about your setup and we will get you connected, including DNI and postback wiring where applicable.
How is my data handled?
Data handling follows our Privacy Policy, including CCPA and CPRA rights for California residents, disclosure of tracking technologies like DNI, and call recording consent practices.
Still have questions?
Tell us what you are working on and we will give you a straight answer. See how it works or read about our compliance standards.