Privacy Policy

Ad Nomina ("Ad Nomina," "we," "us," or "our") provides B2B conversion infrastructure (high-intent conversations, live transfers, and performance marketing) for partners in the finance, insurance, healthcare, and real estate verticals. This Privacy Policy explains how we collect, use, disclose, and safeguard information in connection with this website and our services. This page is provided for general informational purposes and does not constitute legal advice.

1. Information We Collect

Information you provide

When you contact us or submit a partnership inquiry, we may collect your name, company, business email address, phone number, and any details you include in your message.

Call and transfer data

In delivering pay-per-call and live transfer services, we and our service providers process call metadata (such as caller number, timestamps, duration, geography, and routing), qualification data, and, where permitted by applicable law and with appropriate notice or consent, call recordings.

Messaging and conversation data

Where our services include an AI-enabled inside sales agent or similar messaging services, we and our service providers may process information sent or received across voice calls, text messages (SMS and MMS), WhatsApp messages, email, and, where offered, website chat. This can include the content of a conversation, a summary or transcript of it, and related metadata such as channel, timestamps, and delivery status.

Information collected automatically

When you visit this website, we may collect device and browser information, IP address, and usage data through cookies, analytics, and call-tracking technologies such as dynamic number insertion (DNI) and tracking pixels.

2. How We Use Information

• Operate, deliver, and improve our calls, transfers, and marketing services;
• Qualify, route, and attribute calls, messages, and leads;
• Measure campaign performance and prevent fraud and invalid traffic;
• Communicate with you about partnerships and respond to your inquiries;
• Comply with legal, regulatory, and contractual obligations.

Who determines how this information is used

When a business client engages our AI inside sales agent or related services, that client generally determines the purpose and manner of processing its own leads' and customers' personal data, and we process that data on the client's behalf and under its instructions. If you contacted a business that uses our services, you should also review that business's own privacy notice, and you may direct requests about your information to that business directly.

3. Call Recording and Monitoring

Some calls may be monitored or recorded for quality assurance, compliance, and training purposes where permitted by law. Recording practices follow applicable federal and state consent requirements, and callers are provided notice where required.

Voice demo (“Talk to an AI Agent”)

If you submit your phone number through our voice demo (the “Talk to an AI agent” feature at /talk-to-an-agent), an automated AI voice agent calls you back at the number you provided, and these demo calls are recorded. At the start of the call the agent discloses that you are speaking with an AI on a recorded line, and the form you submit includes a notice that the call is recorded.

Demo call recordings are processed and stored by our third-party telephony provider on our behalf. We retain recordings for approximately three months and then delete them automatically. We use the recordings to operate the demo and to quality-check the AI agent. To request access to, or deletion of, a recording of your demo call, email privacy@adnomina.com.

Call recordings and transcripts (client services)

Where our services include AI-assisted calls or messaging for a business client, we and our service providers may create recordings, summaries, and transcripts for service delivery, quality assurance, compliance, and training. These are retained in accordance with our agreement with the relevant business client and for no longer than necessary for these purposes.

4. Cookies and Tracking Technologies

We use cookies, analytics, and call-tracking technologies (including DNI and conversion pixels) to understand engagement and attribute calls. We use Google Analytics 4 to measure website usage; Google processes device, browser, and usage data on our behalf as described in the Google Privacy Policy. You can opt out of Google Analytics with the browser opt-out add-on. You can manage cookies through your browser settings; disabling them may affect certain features.

5. How We Share Information

We may share information:

• In our pay-per-call and live transfer services, with the partner or buyer fulfilling the purpose of that specific inquiry, call, or transfer;
• With third-party providers who support our operations, including providers of voice, messaging, artificial intelligence, call-tracking, and analytics infrastructure; a current list of categories is available to customers on request;
• As required to comply with law, enforce our agreements, or protect rights, safety, and against fraud;
• In connection with a merger, acquisition, financing, or sale of assets.

We do not share text messaging opt-in or consent data with third parties for their own marketing or promotional purposes. We do not sell personal information in exchange for money. To the extent any data practice is considered a "sale" or "sharing" under applicable law, we honor opt-out requests as described below.

6. Your Choices and Rights

You may opt out of marketing communications at any time and may register on the National Do Not Call Registry. Depending on your state of residence (for example, under the California Consumer Privacy Act, as amended by the CPRA), you may have the right to access, correct, or delete your personal information, and to opt out of its sale or sharing. To exercise any of these rights, contact us at privacy@adnomina.com. We will not discriminate against you for exercising these rights.

Text messaging consent and opt-out

For text messaging programs, message and data rates may apply, and message frequency may vary. Reply STOP to stop and HELP for help. We honor opt-out requests through any reasonable means, not only the word STOP, and text messaging opt-in and consent data is not shared with third parties for their own marketing purposes.

7. Data Retention

We retain information for as long as necessary to provide our services, comply with legal and regulatory obligations (including call-compliance recordkeeping), resolve disputes, and enforce our agreements. Where we process information on behalf of a business client, retention is also governed by our agreement with that client.

8. Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. Our services are provided using infrastructure located in the United States.

9. Children’s Privacy

Our website and services are intended for businesses and are not directed to individuals under 18. We do not knowingly collect personal information from children.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be reflected by updating the "Last updated" date above.

11. Contact Us

Questions about this Privacy Policy can be sent to privacy@adnomina.com. Ad Nomina is based in the United States.